Humf follows the adventures of a cute, furry 3 year old creature who is learning to explore the world around him. He doesn’t always find it easy, but he is a resilient little creature and will always keep trying. Humf has been steadily attracting a loyal fan base since it was first broadcast on Nick Jr in early 2009. A beautiful range of books has been published for pre-schoolers and the merchandise programme covers a number of other product categories.