SO SO Happy


Born out of the pop-culture world, SO SO Happy is a collection of cute characters with silly, random, off-the-wall back stories. The brand and its mission is to bring awareness of the alarming rise, and often tragic consequences, of children who have been bullied. SO SO Happy is hugely popular all over the world because the brand message is timeless, relevant and resonates with young people everywhere. Its themes of positivity and acceptance transcend individual personalities or cultural ties, giving the brand universal appeal.