LONDON, UK – 7th March 2016 – Entertainment One (eOne) is proud to announce its partnership with Cancer Research UK Kids & Teens which will see families encouraged to join Ben and Holly from its hit preschool TV property, Ben & Holly’s Little Kingdom, for an exciting new fundraising campaign this spring and summer.
 
Nurseries, preschools and primary schools across the UK can sign up to Ben & Holly’s Little Explorer Challenge to raise money that will help fund research into kinder treatments and cures for children’s cancers. The campaign will run from April to July 2016 and all participants will be provided with a free Ben & Holly’s Little Explorer branded pack of fundraising challenges including a Little Kingdom Treasure Hunt, Gaston’s Games, Magical Dress Up and an Elf and Fairy party. The pack will also include lots of ideas and materials to help make organising and fundraising simple, as well as certificates for completing the challenges.
 
eOne will be supporting the initiative across its digital and social channels, including the brand’s  Facebook page which has almost 35k followers.
 
Rebecca Harvey, Head of Marketing at Entertainment One Family said, “We’re delighted that Ben & Holly’s Little Kingdom will inspire children to help fundraise for Cancer Research Kids & Teens. We have worked closely with the charity to produce an activity pack that’s full of great ideas that will encourage children to explore the outdoors, get creative and most importantly raise valuable funds for this worthy cause.” 
 
Claire Rowney, Director of Cancer Research UK Kids & Teens said: “We’re thrilled to be partnering with Ben & Holly’s Little Kingdom, and are excited to launch the Little Explorer Challenge.  Back in the 1970s, more than a third of children with cancer survived their disease beyond ten years.  Today, that is around three quarters and our work has been at the heart of this.  But we can’t stop there - our ambition is to double the amount we spend on children’s cancer research over the next five to ten years to help save more lives. Ben and Holly’s support will help us carry out more research to help find better and kinder treatments for children with cancer.”
 
Cancer Research UK Kids & Teens aims to raise money for research specifically into cancers affecting children, teens and young adults. Through raising money and awareness, the charity hopes to better understand these cancers and find kinder treatments and cures.
 
Nurseries, preschools and primary schools can sign up for a free Ben & Holly’s Little Explorer Challenge fundraising pack by visiting cruk.org/kidsandteens and clicking on the fundraise tab.
ENDS
 
For press enquiries please contact:
Diana Veysey/Charlotte Newcombe
EDiana@licensetopr.co.uk /Charlotte@licensetopr.co.uk
T: 020 7637 4660
 
About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.  The company’s comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa.  Through established Film and Television divisions, the company provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content. Its current rights library is exploited across all media formats and includes more than 40,000 film and television titles, 4,500 hours of television programming and 45,000 music tracks
 
 
For further information about Cancer Research UK Kids & Teens, please contact Kim Ireland in the Cancer Research UK press office on 0203 469 8586 / kim.ireland@cancer.org.uk
About Cancer Research UK Kids & Teens
Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. It’s also the biggest funder of research into childhood cancers in the UK.
·          In the UK, around five children (0-14 year-olds) are diagnosed with cancer every day (around 1,700 a year)
·          Around 2,300 teens and young adults (15-24 year-olds) are diagnosed with cancer every year in the UK – that’s more than six teens and young adults every day
·          Around  three-quarters of children (0-14 year-olds) with cancer now survive their disease beyond ten years compared with more than a third in the 1970s
·          Together with its partners and supporters, Cancer Research UK Kids & Teens’ vision is to find cures and kinder treatments for children and young people with cancer
·          Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating children’s cancers relies on every pound donated
·          Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses
·          Money raised through Cancer Research UK Kids & Teens will be ring-fenced to fund research into children’s, teen and young adult cancers (aged 0-24). Donations will help find cures and kinder treatments for children with cancer